From contemporary collections to iconic products that have become part of the collective consciousness, the sophisticated, rich history of Zanotta explores new avenues through a partnership with Tecno, offering its own unique interpretation of a cultural dimension that revolves around individuals, their relationships and needs.
Designed by Studio Calvi Brambilla, the exhibition “Zanotta: Stories” is a virtual home, inhabited by global citizens who represent the most current lifestyles. They are urban farmers, new nomads, digital creative professionals, hyper-connected people who are always on the move, often using alternative means to navigate cities, the web and society.
In an exhibition that unfolds room by room, Zanotta products come to life to accompany the stories and everyday lives of the personalities, forming the domestic backdrop to their various different lifestyles.
Mobility wizard: he is always on the move, using alternative, eco-sustainable means to get around, and never without his earphones and action camera. It’s a lifestyle that demands a home that accommodates his times and his mobility.
Urban Farmer: he cares about living well and healthy eating. He brings nature into his home, tending to his kitchen garden with ancient wisdom coupled with modern means. His home features bright, open spaces with a seamless flow, natural materials and scents of olden times.
New Nomad: a contemporary woman with a suitcase always ready, she lives her life travelling. She makes her home a place for quiet reflection, for individual expression, the most precious part of her freedom.
Independent maker: determined and focused on making her passion her profession. She understands trends and reworks them with her own personality. Her home belongs to the world of the future and embraces the promise of dynamic design, which responds to her intuitions.
Couple 2.0: they love to share experiences and at the same time nurture individual passions. A couple that enjoys spending time in the city but also in their home, which is always open to friends. A home of stereotypes but also personal, intimate spaces.
Hi-Tech Addicted: he lives for technology, for innovation that simplifies and enriches everyday life. His style is embodied in a connected, adaptable home that follows and accompanies the continuous technological evolution.