Adapting to change, often anticipating it, yet without losing the characteristics that form its own DNA. In one word: evolution. We would synthesize the year 2015 for Zanotta in this way.
The year that just turned to the end meant a great renewal for the company, marked by the study, the search and the development of a new strategic path. One commitment that started turning into real facts, thanks to the reputable cooperations that Zanotta set up, like that with Calvi Brambilla Studio, which designs the fair setups and that with the graphic designer Leonardo Sonnoli, whom the coordinated brand image and the logo restyling was assigned.
This latter was indeed the one who summed up what the company has done during 2015, thanks to his graphic draft, originated by the study of the “New Rail” designed by Henrik Rubel and Margaret Calvert. And he did also by adding the “colon” at the end of the logo. One choice that Sonnoli so justifies: “the colon represents the openness towards the future, but it also stands for a tribute to Aurelio Zanotta who never stopped emphasizing two company’s strong features: profit and culture”.
Past, present and future: three ages, three times and three ways to interpret the world, that can live together in a constant balance. This explains the evolution concept for the brand. In this overview, where tradition and innovation meet and merge, the editorial project “Design: 101 Zanotta stories” written by Beppe Finessi, play its part. An applied dictionary of design or, in other words, an anthology of 415 pages that retraces 60 years of the brand history, highlighting more than 100 designers who have been cooperated with the company over the years.
Bringing out clearly and in a coherent manner the positioning of one brand that has been in the market since 1954 is the target that Zanotta, supported by the new PR agency managed by Clara Buoncristiani, is determined to achieve.
2016 is going to be a key year for the revival of the global markets. However only those able to adapt to changes imposed by the economic context will be able to stand out. For this reason Zanotta has spent its energies to achieve other targets and never stop impressing!