The design looks at the future of society and innovation at the Biennial 2014 in Kortrijk. Zanotta shows a display setting celebrating culture and research.
The 24th edition of the Interieur Fair shows the ability to bring together high-end manufacturers comparing them with new outlooks. The title of this year, chosen by the cultural commissioner Joseph Grima, is “The home does not exist”, and means that today everything must be re-invented and the most interesting inputs come from the social interaction and from technology. At the Interieur Cultural Space of the contemporary design Pavilion of the Interieur Biennial, Zanotta is showing a surprising display setting to the public, as Fabrizio Bertero – designer from Bertero Panto Marzoli Studio – explains: «A tribute to the Zanotta path through six decades and to the city of Milan, that is the heart of a district where design and industry pulsate and will soon welcome the Expo 2015. To celebrate the 60th anniversary, we have designed a stage, where the side scenes are charming views of Milan’s urban and architectonic landscape (cradle of design), along 60 years. In front of the big pictures of Milan that continues to change, some of the iconic pieces and the new items from the Zanotta catalogue follow its social-cultural course and act as counterpoint to the lapse of the years and the lifestyles. On this occasion, some of the Zanotta pieces no more in collection, belonging to the company’s historical archives, have been taken out from the large warehouse». Just after three evergreen pieces from the 50’s like Sgabillo by Max Bill and Sella with Mezzadro by the Castiglioni brothers, we find ourselves in front of a black/white poster of Pirellone tower by Gio Ponti (in a picture by René Burri for Magnum 1960), with some Zanotta’s best sellers of those years: the Sacco bean-bag by Gatti-Paolini-Teodoro, the Allunaggio seat by Castiglioni, the April chair by Gae Aulenti, a Throw-Away armchair by Willie Landels. And the IN armchair, now out of production, where Angelo Mangiarotti used to strongly push in 1969 the use of the “integral” polyurethane. We go ahead with the decade of 70’s with the picture of a demonstration taken by Meloni – reporter of Corriere della Sera newspaper (1970) and with Mondadori Palace, in a photo by Ferdinando Scianna (Magnum), acting as background of Birillo (Joe Colombo), Servomuto (A. Castiglioni), Sciangai (De Pas-D’Urbino-Lomazzi) and Quaderna (Superstudio). Another photo by Scianna with the Velasca Tower in 1984 together with a Tonietta chair by Enzo Mari, a Joy bookcase by A.Castiglioni and one Onda sofa by De Pas-D’Urbino-Lomazzi, joining the Albero flower-holder by A.Castiglioni (out of catalogue). The exit of the Milanese underground portrayed by Marco Pesaresi from Contrasto acts as side scene for the design of the 90’s, together with the Lia chair by Roberto Barbieri, the Genesio chest of drawers by Alik Cavaliere (Zanotta Edizioni) and a Soft lounge chair by Werner Aisslinger, one of the first seats made of TechnoGel (out of production). To interpret the mood of the 2000’s the curators have chosen an image of the Rho Fair premises, framing the pieces: Veryround (seat by Louise Campbell), Lama (lounge chair by Ludovica+Roberto Palomba), Tod (small table by Todd Bracher) and Globulo, the pouf no more in collection designed by Bertero and Panto. The last scenery is the one of present time, where one of the new skyscrapers of the former Varesine district stays together with some of the Zanotta new entries: the Ella chair by Damian Williamson, the Eva chair by Ora Ïto, the small tables Ink by Emilio Nanni and Emil by Frank Rettenbacher. Simultaneously with the exhibition, the Zanotta novelties 2014 launched at the Salone del Mobile in Milan last April are shown at the company’s booth always in the contemporary design Pavilion, where new furniture and accessories are displayed with historical collections of success, defining an endless design freedom (17th to 26th October 2014, hall 4 and hall 1- booth 116).