Zanotta, leading firm for Italian design and interpreter of contemporary taste, attends the Salone del Mobile.Milano Shanghai for the first time showing furnishing solutions which best represent Made in Italy.
This event in the city symbolizing the Chinese market and culture has reached its third edition and is considered by trade professionals and interior designers an essential and synergic appointment fundamental to spread design throughout Asia. The Far East is a significant market for Zanotta, as proved by the recent opening of a large number of showrooms; in 2018 seven showrooms were launched in China: three in Shanghai, one of them mono-brand store, and other shop in shop displays in Beijing, Qingdao, Shenzen and Zhangjijgang.
With this Zanotta confirms its key-role in the international spotlight, putting its production know-how, design and technological innovation at the disposal of the Chinese architects, as expressions of that aesthetical sensibility and manufacturing ability that are typical Italian and have been appreciated by the Far East markets for so long. In the Eastern pavilion n°1 on the second floor, booth ES25, a selection of the Zanotta collection will be on show, including design icons of the great masters like Achille Castiglioni, Carlo Mollino, Enzo Mari and Marco Zanuso, as well as more recent pieces developed with renowned designers in a home-feeling setting, conceived with the cooperation of Calvi Brambilla studio.
Among the novelties are products signed by Ludovica+Roberto Palomba: the Kim sofa, a soft suspended volume off the ground and Noli, the artisanal archetype of the Italian chair, reviewed in lightness, essential quality of the elements and clarity of forms. For this occasion, Zanotta present a renewed range of communication tools, including a new general catalogue of 416 pages, featuring lifestyle and cut-out images, for a more commercial/B2B use; a brand new Vademecum catalogue – small format 7×11 cm. – ideal pocket memo for visitors of the fair and the renewed internet site that will be online after the Salone.Shanghai.
Zanotta: Salone del Mobile.Milano Shanghai 2018
November 22 to 24 | 10 am – 6 pm
Pav. Eastern n°1 – Booth ES25 (second floor)
Sec – Shanghai Exhibition Center